It is not often you get to feel the cause and effect

The effect, drop in the number of patients, the cause…   

This week has been slow compared to last week.  Everything has been working and slowly growing until this past week.  3 months ago I wanted to wait to get into West Word.  I thought everything would go crazy once you put your name into the mix and west word seemed like the place to make it go crazy.  Once I got the ad rolling in the weekly paper I became addicted. Each week for the past month I have been excited to get the hot off the press West Word when I get home to Morrison Wednesday night.  The color is this… or the placement is that…  Some sort of interpretation on how this will effect business.  What I have learned over the past week is that you can't win it if you aren't in it… West Word that is.  This week has been slow because we weren't in West Word.  It is amazing this cause and effect thing.   I have grown to appreciate how that tiny little ad in so many thousands of magazines gets people heading our way.  I look forward to the steady rise once we get back in again next week.  I look forward to tomorrow night when I hungrily search the magazine for our placement again and tell my friends as if I know anything about advertising, "The color is this… or the placement is that."